Certificate - Abdallah Usama

Abdallah Usama

Abdallah Usama

Curriculum Completed

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Marketing Fundamentals

Core principles of marketing, customer psychology, and decision-making frameworks.

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Advertising Campaign Planning

How to structure, plan, and organize campaigns for consistent performance.

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Pre-Launch Setup & Conversion Tracking

Pixel implementation, event configuration, and tracking systems for accurate data.

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Mastering Advertising Platforms

Deep understanding of major ad platforms and how to use them effectively.

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Data Analysis & Turning Numbers Into Decisions

Reading metrics, diagnosing issues, and translating data into clear actions.

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Smart Testing & Fast Scaling

Practical framework for testing creatives, audiences, and scaling winners.

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Building a Professional Path in Media Buying

How to position yourself, build experience, and grow a long-term career.

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The Beginning of the End

A closing roadmap that connects all concepts and prepares you for execution.

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Problem Solving

Techniques to troubleshoot campaigns and fix performance drops effectively.

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Bonus Lessons

Extra strategies, tools, and resources to support ongoing growth.

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